Is The UK’s Secondary Ticket Market In Need Of Government Legislation To Regulate An Open Market?
The BeatsOnToast posts haven’t been flowing as frequently over the past two months due to a huge research project I undertook as part of my degree. I can now, very happily say that it is over and done with and I can share the finished paper with you.
A personal interest of mine over the last few years has been secondary ticketing, particularly within the UK’s live music event industry. You may have heard or read in the news over the last few months the complaints against secondary ticketing sites such as Viagogo, Seatwave and Stubhub for the price of tickets placed on these resale sites and the effects they have on the industry and on the fan, a recent example of The Rolling Stones tickets going for £11,000, a ridiculous mark up on the face value of the ticket. These complaints have been raised before with many within the industry calling for legislation to regulate these sites.
My dissertation tackled this issue, and investigated whether legislation is needed to regulate the secondary ticketing market. Below is the abstract from the paper, if you wish to read the entire thing then click the link below and do feel free to get in touch to give feedback and lets chat about the topic.
The following paper addresses the current state of the UK’s live events industry and secondary ticket market. It looks at whether the secondary ticket market is in need of legislation to regulate the actions of those who operate within it.
The literature of the paper collects the published data and opinions on the subject. It defines what secondary ticketing is as well as establishing the key stakeholders, issues and discussions around the topic. It also looks at the published literature on the current state of the secondary market as well as the future of secondary ticketing.
The methodology outlines the research philosophy, as well as the instruments and methods used to collect data for the findings. It explains how and why interviews and questionnaires were undertaken, and how participants were selected. It contains information on the research participants as well as the topics that were brought up in the research methods.
The findings reveal that the industry is split on whether legislation is needed; research participants supported both sides of the argument convincingly. New information was discovered in terms of primary ticketing agent transaction transparency and refund policies. Participants also voiced their doubt that voluntary codes proposed in lieu of legislation would be upheld. It became clear that while from an ethical stand point, something not analysed within this paper, legislation is needed it is unlikely the government would restrict a profitable and legitimate market.
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