Don’t Miss It, Schedule It.
You’ve got your fans, you’re making your music, you’re connecting on some level with them on your social media sites, but you’ve got your own life to live too. You can’t be posting content 24/7 without being one of those people staring at their phones when they’re standing in a bar oblivious to the real world. So here is what you can do to make sure you reach your fans when you’ve got your own plans.
First off we’ll start with Facebook, a site that makes little noise when issuing new features for page administrators, so you may have missed this. Facebook’s scheduling tool offers the ability to add dynamic links and post images in an easy to use format by selecting the date and time of when you would like the post to appear. You can schedule your post to appear up to 6 months in the future in intervals of 10 minutes. So if you want to post the iTunes link to your new single at 7pm Thursday evening, you can set up the entire post on Monday. Then you can forget about it, that post will go out 7pm Thursday evening. Here is how:
Now, to be able to have this scheduling option you’ll have to add a “Founded” date. To do this, click Milestone and add the date that you as an artist or band were “Founded On”. Also, like your other posts make sure they’re as you want them before you post. Make sure all links are correct, thumbnails are effective, spelling and grammar are correct etc.
After you click the “Schedule” button, your post will disappear. However, you will be able to see that it is scheduled by following the following steps:
- Click “Edit Page” within the admin panel (above the cover photo)
- In the dropdown menu, select “Use Activity Log”.
- On the next page, locate an arrow to the right of the scheduled post. When clicked, you will be able to change the time of the post, publish the post immediately or cancel the post.
So what about Twitter? The official Twitter site,doesn’t allow users to schedule posts, however Tweetdeck & Hootsuite do. In case you didn’t know, Tweetdeck & Hootsuite are social media dashboard applications to help manage Twitter and Facebook accounts. I use Tweetdeck to simultaneously run the Twitter Accounts I manage, and this allows me to schedule posts on any account for the day, week or month.
Firstly, Tweetdeck is free and is damn good, so I’d recommend checking it out, I won’t go into setting up your account or columns here it’s something you can play about with and set for your own preference. Once you’ve set yourself up a Tweetdeck account it’s pretty similar to Facebook scheduling. Here’s what to do:
These two ways of scheduling your posts allows you to reach your fans even when you’re not actually there to post. If you’ve noticed that the best time for you to post is 3am but you want to be all snug in bed, these tips will allow you to set up a 3am post and get your 8 hours all at once.
They will also allow you to cross oceans more effectively. If you have it, you don’t want to ignore international audiences. A lot of the time your international audience will still be at work or school while you’re jumping into bed, so set up posts for them, so that when they log in after work, you’re the first thing they see, even if you’re already in the land of nod.
Hopefully you’ve gotten something useful out of this simple post, so please feel free to Comment, Subscribe and Follow!
Tags: bands, beatsontoast, digital, digital marketing, ditto music, Esco Williams, Facebook, hootsuite, Independent, indie, interntational, Liverpool, marketing, mobos, music, new challenger, scheduling, social media, tips, tweetdeck, twitter, unsigned
About Tom SatchwellCommunity Manager at Fortitude Magazine. Read Tom's Industry blog at: www.BeatsOnToast.wordpress.com and follow him on Twitter: @TomSSatchwell
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