10 Top Instagram Tips for Musicians
We all know what Instagram is, and what it’s about. But did you know that it’s a social networking tool that you’re probably not getting the most out of? So here are ten tips for musicians to integrate your images into your Social Media Strategy.
1. Reserve Your Instagram Name
As with Twitter, you need to get in and set up your artist or band account with Instagram, don’t use a personal account as the band account, most people won’t interact with an image of what you had for dinner. If your band name is already taken try adding a location e.g DittoMusicUK and make sure you set up with a different email account to your personal account.
Tip: If you are having difficulty securing a username, Instagram does have a trademark policy in place and by contacting Instagram you may have a chance at claiming your business Instagram name.
2. Set Up Your Profile
As a mobile app, Instagram allows you to add a profile image (try and keep this the same as your Twitter or Facebook for continuity) bio and link to your website. Take advantage of this and keep it simple.
Instagram have recently launched Instagram for the web allowing you to have a web profile, so be sure to log in and make sure your information is up to date and your settings are set to how you want.
3. Sync Your Social Profiles
Instagram is a great visual tool, and the starting point from which you can post to other social platforms. With Facebook for example, you can share your Instagram photos to your Band Page, where you can ensure the content is larger and more prominent on Timelines than other standard posts.
Tip: Connect your Facebook, Twitter and any other third party social media site by going to: Profile > Edit Settings.
4. What’s Your Story
As with any other Social Media platform, Instagram is another platform for you to tell your story, but with images. Before setting up your account, research what Instagram users connect with the most, try and find another band using Instagram effectively and see what their fans are engaging with, give people a reason to follow you.
5. Edit Your Schedule and Content
As with any platform you need to be constantly aware of how your followers are engaging with your content. If your 9am posts aren’t getting any feedback wait until lunch. Move away from constant promotional messaging, give followers an insight in to your week, deliver insightful, useful and meaningful images to drive engagement and positive viewing experiences.
You can design a schedule on when will update, however this can be difficult and sometimes the best images come from the moment so play around with what works best for you and your engagement.
6. Integrate Across Your Platforms
Instagram works best when synced with your other social media sites, so when you are posting to all these sites, you probably have a different tone of voice, so consider changing the tone and content of the message your are posting with the image. You don’t want to ask people to Retweet when you’ve posted to Facebook.
7. Involve The Entire Band
You will often find yourself short of photo opportunities, but that doesn’t mean someone else in the band is. Allow the entire band access to the Instagram account for different view points and voices, it also allows followers to connect with the full band. However, ensure that this doesn’t lead to duplicate posts or too many updates, try and regulate who is posting when.
8. Engage Your Fan Community
Be sure to keep enagaged on Instagram, it’s reciprocal, you need to be following fans, bands and brands, liking and commenting on their photos, especially if they mention your band. If someone has posted a picture of your gig and posted it on your Facebook, like the post on Facebook and the photo on Instagram. You could even have an album for fan Instagram Photos. Also, remember to reply back to comments, it’s rude of you not to.
9. Tag and Geo-tag Your Photos
Like Twitter, incorporating hashtags will increase the visibility. Ensure that the hashtags are relevant, a location, tour name, promotional campaign, photo descriptors etc. However don’t got overboard, any more than three hashtags and your instantly make the post an eyesore.
Instagram is also putting emphasis on geo-tagging, so if you don’t mind adding you location to the images this could be something to do, it adds context to the image and the action you are doing.
10. Measure and Optimizing
Always look to gain more of an insight into your online community, this will help you in optimizing the content of your images. You can use sites like Statigram and SimplyMeasured to see your most engaged times to post in the day, he best filter you have used, and identify who is engaging with your content the most.
Instagram should reflect you and your life as an artist or band, be sure to give it your own voice and engage with your followers.
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See my original blog on the Ditto Music Website
About Tom SatchwellCommunity Manager at Fortitude Magazine. Read Tom's Industry blog at: www.BeatsOnToast.wordpress.com and follow him on Twitter: @TomSSatchwell
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